Why You Need CPB

Is My Packaging Important?

Your folding carton is the best salesperson you have.  Treat it as such, and it will achieve every sales goal you put before it.  No company knowingly puts their product in the hands of the 'World's Worst Salesperson,' but that is exactly what they do when they give little thought and budget towards packaging their product.

What Should My Packaging Do?

Secondary packaging IS OUR BUSINESS, and we have won numerous awards over the years with both.  But while many customers don't believe their products require award-winning folding cartons, we believe all cartons should sell on sight!

Secondary packaging sells your product to the consumer.  It's not an easy job; it deserves all the support you can give it.  A secondary package must sell in seconds, while a good sales effort can take weeks, months, sometimes years to reach the same goal.  Your box must be eye-catching, convey quality, and convince the consumer to buy the product all while standing in a sea of similar items attempting to do the same thing.

So What Do I Need?

You need a box that fits your purpose!  Form should follow function, but what's good for your company won't necessarily fit another.  Avoid the "over packaged" box: one that has more printing or more board than it requires.  We help customers find a balance between beauty and budget, between their desires and their needs.

That Takes Planning!

An effective secondary packaging program requires a lot of planning but not necessarily a lot of money.  Good secondary packaging results from working closely with your supplier.  It is a learning process for both parties, and needs time to develop.  There is far more to folding carton manufacturing than: "Got something this will fit in?".  Questions concerning product weight, product protection, the desired market, and many more all have to be answered before an effective program can start.

Where Do I Start?

Choose your folding carton producer wisely.  Selecting a supplier requires more than simply picking the lowest price.  (Remember: most times you get what you pay for.)  Choosing a good vendor means strictly examining that firm's capabilities, expertise, and output.

Your Worst Nightmare

Without those things, your carton is doomed long before it reaches the store shelf.  The manufacturing process demands strict control.  One misspelling or color variation shouts: "POOR QUALITY PRODUCT!"  at the consumer.  Miss-cut or badly-glued won't go through automated equipment.  That's why the choice of a folding carton vendor is so important.

The Right Choice

When you select Columbus PaperBox, you are buying four things.  You'll get value for your money spent in the form of an attractive, attention grabbing box that will knock consumers' socks off.  You'll get service you deserve - from that first same-day return sales call to the carton's arrival the day before it is due.  More than a century of manufacturing experience speaks volumes about our talent to get things right the first time and our ability to stay current in a constantly evolving industry.  You'll get integrity; honest people providing an honest product of which we can be proud.

An Invitation

We cordially invite all companies and individuals developing products for the retail market to allow us to make the perfect box for you.  Click Here to request information.  It's easy to get the ball rolling!